Social Media Marketing from Viking Publishing is your introduction to information and skills you'll need to be successful in online marketing. Utilizing social media won't be 100% of your marketing strategy, of course.
I found this book to be very useful by first explaining how best to use social media. While at first blush it may seem to be a good venue to post product announcements and special offers, there's a much better use for this tool. The information presented in Viking Social Media Marketing will let you know how this tool can best be used for your business. This alone was worth the purchase price.
Structure and Content of the Course
This multi-media education course (audio, video, PDF eBook) will explain the terminology you need to understand the world of social media. The author explains native advertising, sponsored content, organic content, and other terms so that you gain a general understanding of the field and can better make use of the information.
Next, the content proceeds to the various social media platforms, beginning with, of course, Facebook. In this writer's humble opinion, the day Facebook is relegated to 2nd or 3rd place in the online marketer's arsenal can't come too soon. But until that day, we'll have to grin and bear it. Viking Social Media Marketing delves into this platform and explains what you need to know to make the best use of it. Other Viking education courses, Facebook Marketing
The course then proceeds to introduce you to Twitter, LinkedIn, Instagram, and Pinterest. I realize anyone interested in online marketing has already heard of these platforms, but I appreciated the information the author presented. Each platform has its target audience and purpose. Understanding this is vital to creating individual platform strategies. For more information and detail on these marketing platforms, I also recommend Viking Twitter Advertising, Viking Twitter Marketing, and Viking LinkedIn Marketing.
Do You Have Clear Goals?
More than simply explaining the most common social media platforms available to the online marketer, this course will help you to map out marketing goals. For one getting started in this business, this part of the course is as valuable as the first.
As the author says, “Countless entrepreneurs and businesses have
With marketing goals established, the course then delves into some methods to create quality marketing content. The author leads you through creating, curating, and leveraging your social marketing. You'll learn this through his explanations of the fundamentals of basic posts, image posts and memes, videos, and curated and repurposed content. As I began the course I expected a purely introductory set of information, but I found more than that. With the information in this course, I was able to actually get a pretty good handle on where my initial marketing efforts had fallen short and what to do to fix them. Thanks to this course my content planning is better and more efficient, and the time I spend on marketing is much more effective.
The course ends with suggestions for some tools, services, and references for other help that I never knew of. Even if you have made a good-faith start in online
Check it out here.