Review – Instagram Marketing

What's that you say? You're not using Instagram for your business marketing and advertising?

Have I got news for you! You absolutely have to get this audio/video/PDF course on how to put Instagram to work for you. Check out these stats:

  • Instagram has over 700 million active users (yup, you heard that right).
  • 400 million use the app every single day.
  • 80% of these users are outside of the U.S. (You say you want to go international?)
  • Over 80% of Instagram users follow and engage with multiple businesses, products, or services.
  • Over 250 million Instagram users engage with the Instagram stories (paid advertising) each day which makes it a dream come true if paid ads are your focus.

A Necessary Part of Your Marketing Strategy

The sad truth is, I didn't know anything about Instagram before going through this course. I can honestly report that this has propelled my marketing results by an order of magnitude.

The course is well organized and will give you the information you need to get up and running with Instagram in just a couple of hours. With so many social marketing platforms to use, it's difficult to know which ones to use to make the most of your marketing efforts. With the clear introduction to what Instagram is, I was able to immediately see how I could use it as a vital part of my own overall marketing strategy.

What's Good About this Course?

I particularly liked that the course starts out with defining your marketing goals; without this step, you'll be spinning your wheels. Don't skip this step, whatever you do! Whether your primary goal is promoting traffic to your web site for greater leads and sales, increasing your social following, increasing brand awareness, helping in your market research, creating a passive presence in the world of social media, or other purposes, this book will show you how to do it.

Setting Up Instagram

With that information at hand, Instagram Marketing then instructs you in setting up your Instagram account — choosing a name, familiarizing yourself with the app, and familiarizing yourself with Instgram.com. (No, that's not a type, Instgram is separate from Instagram — yet another valuable piece of information.)

At this point you're not just thrown to the wolves to fend for yourself; Instagram Marketing devotes a full chapter to best practices — prepping your posts, use of hashtags, preparation of photos for the best, most professional look, and more.

My Recommendation

While I'd like more information, this course is designed to be an intro to the power of using Instagram for your business. As with all introductory courses, at least the good ones, Instagram Marketing will give you enough information to get you started. Once you're up and running and have some experience, you'll have a better idea of which facets of this application you want to spend more time with. Then you can home in on just the information you need, features that will give you the biggest bang for the buck.

I recommend this course for anyone not currently using Instagram. If you're not into reading, you get all the information in a video. If you don't want to sit in front of a screen, you can upload the audio files to your phone and listen while you're driving or doing other things.

Check out Instagram Marketing at our Products site. If you're not using this powerful social media platform now you'll want to immediately purchase this multi-media course and get started. For a discounted price, you can pair this with Viking Social Marketing for a more complete package of information.

Instagram Marketing Viking Social Marketing

 

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