Review: Traffic Victory

You Need Traffic Victory for Your Internet Marketing Business

As with all my IM reviews, this is not just a sales pitch for Traffic Victory. I don't use a lot of incomplete sentences of bad grammar (that was a shameless plug for my editing services). I don't use a lot of white space and eye-catching fonts with colorful text and multiple “calls to action.”

This is an honest review. I'll tell you right up front that I've purchased and used Traffic Victory.

It's worth every penny.

Traffic victory header
Traffic Victory

The basic product, which you can purchase for an extremely reasonable price, is a series of videos and PDFs that get you up to speed, starting from zero (no web, never made a dime in Internet marketing) and taking you through everything you'll need to know to run an income producing Internet machine. The basic topic is SEO — you'll get Marc Gray's expert advice on how to maximize your site so it can be found by search engines. This is how you get free traffic from people who are actively searching for what you have to offer.

This isn't just an SEO primer. Marc's course contains information and advice you won't get in SEO books or other online sources. Some people know every trick in the book; Marc knows tricks that aren't in the book — tips and tricks based on years of experience and success.

The course contains several hours of videos as well as printed materials. If you choose, you can also purchase a DFY program so that you hardly have to do any work. This review covers the main product. I list here some of the primary content, but this is far from a complete table of contents of this course.

The First Series of Videos

Traffic Victory Module One
Traffic Victory Module One

begins with an introduction to Internet marketing to make sure everyone is on the same page as he walks through the process. He covers Why MMO site, income, and making contacts.

The second and third videos are basically a show-and-tell of Google rankings and a case study of the web site, “The Wolf of Internet Marketing,” which he readily admits is borrowed from the movie title, “The Wolf of Wall Street,” (a very good movie, IMHO). I fully understand wanting to set the stage and introduce himself as someone to listen to based on results, but both videos could be combined into one — all the information that's needed could be reduced to one short video.

He provides documents that you can download and use for reference:

  • Legal Pages Copy & Paste
  • 7-Day SEO Plan
  • Review Template
  • Robots Text copy paste
Traffic Victory Module Two
Traffic Victory Module Two

The second module of videos covers

choosing a domain name and actually setting up your site with a host and installing WordPress and various plugins you'll need. This is a great introduction for those who are just getting started with Internet marketing and owning a site. For those of us who have been running a site for several years, this is a lot of review. If you're just getting started, this is a great introduction to everything you'll need to know to get your site up and running. The module includes:

  • how to choose a POWER domain name,
  • how to buy the domain,
  • hosting,
  • SSL,
  • CDN,
  • cache,
  • and how to set up add-on domain,
  • how to set up WordPress,
  • hiding core user ID and installing plugins,
  • setting up widgets, Yoast SEO (my personal SEO of choice) and how to verify your site with Google,
  • what is robots.txt and how to set it up to maximize search engine performance.

The third module covers

  • more on robots.txt

    Traffic Victory Module Three
    Traffic Victory Module Three
  • making your site live with Fetch
  • setting up WordPress Smush,
  • using Google Analytics
  • SSL, CDN, Cacher, and how to set an add-on domain
  • how you can add your site to a CDN and why prefixes are important

Module four covers

  • social media accounts,
  • backlinks,
  • finding the best products to promote,
  • how to put together bonus packages to increase your conversions,

    Traffic Victory Module Four
    Traffic Victory Module Four
  • how to create your content and your reviews, types of reviews,
  • how to create a browser icon,
  • how to stay organized,
  • TinyMCE,
  • keyword images,
  • learn about Schema ratings.


Finally (this is all included in the ridiculously priced base product!)

Module five includes

  • Specific information concerning on-page Search Engine Optimization,

    Traffic Victory Module Five
    Traffic Victory Module Five
  • what to do once your content is up:
    • how to promote it,
    • how to get traffic to it,
    • how to use Fetch and social signals,
  • the complete 7-day SEO plan that Marc himself uses on every post, and how you can do the same.

If you're not a wildly successful Internet marketer and if you haven't yet written the book on SEO, this is an invaluable course.

In addition to the base product you'll also get access to several bonuses:

A WordPress plugin to enable you to create viral content and drive additional free traffic to your site.

Another training program, Traffic Victory Quick Skill, to improve your Internet marketing skills for even more income.

And there are more bonuses. I can’t believe Marc would sell all this for such a low price, but it’s his business. If it were me, I wouldn’t let this go for less than $100 plus a monthly subscription fee. In fact, just listening to Marc’s occasional ramblings while he explains something in a video is worth well more than the price of admission. The guy has a lot of experience and shares it throughout the videos.

This is not something you’ll just plug in and use – it’s an education program that will take some of your time. But if you’re serious about IM, you’ll want to watch many of his videos more than once.




Advantages of Online Marketing

Online Marketing or The Old Reliable: Which is Right for You?

Running your own business, working for yourself, is the dream of millions of people. Independence and self-determination was the driving force behind the founding of the United States and was one of the factors behind this country's unprecedented growth and prosperity. That spirit, sadly, was waned, but has never truly left the people of this country and many other people around the world.

However, starting a business today is not for the faint of heart. For most businesses, the amount of paperwork and regulatory compliance staring the business owner in the face, to say nothing of the commitment of capital required, forces a huge gap between those who would like to be their own boss and those who actually take the plunge. Those who do venture into the world of business ownership have two directions they can choose: go whole hog in a full-time business or start slowly with something part time while maintaining a steady income from a job. Both have their advantages and disadvantages. For most people, though, financial and other exigencies dictate the part-time approach. For that, we here at recommend online affiliate marketing.


No matter what the online marketing gurus tell you, there ain’t no such thing as a free lunch (TANSTAAFL). A brick and mortar business, as well as an online business, requires time and work. Within limits, the more time and work you put in the more you’ll get back in revenue and profits. The difference, though, is that the brick and mortar business is more likely to shackle you to operating the business without respite just to break even for the first couple of years, if not longer. The degree of risk you undertake to open a physical store front and the pressure to “make a go of it,” can bring the strongest man to tears and exhaustion. Unique ideas can be a hard sell; non-unique ideas have to deal with tremendous competition. With a popular product you’re going to have to come up with some way to convince your competitor’s customers to switch to your business. As they say, paraphrased, if you create a better mousetrap you’ll still have to market the hell out of it to get customers to beat a path to your door.

On the other hand, online marketing provides several advantages in this area. Remember, you’re marketing products that others have created and will support after the sale.

You build your reputation standing on their shoulders. You can market known brands from famous companies, thus utilizing the reputations of those businesses to build yours. But that’s just getting started. On top of that, you have no great financial investment on the line and you’re still able to maintain an income from a full time job that pays your living expenses while you work on building for the future.

Running a brick and mortar business is incredibly risky. If your business fails, as do the great majority, your source of income has ended. Worse, you may (probably) still have debt to pay off, leases to settle, and other financial matters hanging over your head. Depending on how much debt your business had and how you financed the venture, you could loose much more than income.

Online marketing removes that risk. You’re paid according to how well you perform, but you don’t have fixed expenses that have to be met regardless of your personal profitability. Naturally, you want your business to perform well and be profitable, but if profitability takes time (and it probably will), you don’t need to concern yourself and your family with financial disaster. You can work with only well-established and trustworthy distributors so you have no concerns about being faithfully paid for work you’ve done and sales you’ve made.

In a traditional business, advertising falls on your shoulders or those of someone you hire. (Hiring personnel brings its own headaches that don’t necessarily exist in the online world.) If you have enough money in your budget to hire someone, that’s great. Otherwise, you’ll have to become an “Ad-man” in a very short time. Marketing and advertising is not something you want to learn on-the-job in a startup business.

As an online marketer, you can easily find products where someone else has taken care of the ad copy, the landing and squeeze pages, and sometimes even the email text you can copy and paste. Normally you’ll be given all you need to market the product and you may also receive good advice from the product producers on how best to sell the product. Online marketing programs want to help you as much as possible. It only makes sense; the more money you make, the more they make.

Which way to go?

Business is tough no matter how you slice it. Either route you take will require hard work and dedication. The difference is, in online marketing if you don’t make money today, you still have a job that continues to pay the bills, and you can look forward to tomorrow. It’s a virtually risk-free business. This allows you time to concentrate on what needs to be done, learning as you go, and enjoying the journey.

You may not be surprised that I don't only wish for your success, but I provide a jump start to it. I have personally used this system and found it to be one of the best.

As always, here's to your success,


Picture of DeMar Southard in front of the Alhambra
DeMar Southard

Affiliate Marketing and Pay per Click

It’s possible, not probable but possible, that you already make all the money you want or need. That would make me ask the question, what the hell are you doing here?

For the rest of us, earning more cash would be welcome and affiliate marketing is one of the paths to financial independence. Even if you’re not concerned with money–maybe you have the Midas touch–I assume if you’re reading this you’re looking for something else to excel at. Maybe you’re looking for something to replace your present source of income with another from a business model that allows you to work from anywhere and on your schedule.

With internet marketing in all its flavors there are ways you can turn your computer into a profit center. There’s only so much time you can spend on Facebook and playing games. Why not turn that one-eyed monster into a tool that will earn you the income you deserve?

This article is directed at those who have a web site or are willing to create one. You post great content—timely, informative, and well written. Your writing is second only to Steinbeck, and still you earn nothing for your efforts.

Maybe you just need to expand your horizons. There are pay per click affiliate sites you can use to start seeing some passive income in your PayPal account. All you have to do is register for those sites and maintain your web site. Google, Yahoo, and others will do the rest and you’ll make money while you sleep.

One of the methods with which you can earn income as an affiliate marketer is Pay per Click ad revenue. And one of the most popular and readily available Pay per Click programs is Google Adsense. When you’re accepted as an affiliate, you only need to add some code to your site and, “magically,” ads will appear on your site targeted to the viewer. When one of your site viewers clicks on an ad you get a referral payment. Your only job, as it always was and always will be, is driving traffic to your site. Whatever your viewer was previously interested in will be reflected in the ad he or she sees.

You might assume that if you are bringing traffic to Google ad sponsors Google will “like” your site, which will help in your site ranking. You assume correctly. It’s all about the money, after all.

You might also assume that hundreds of thousands of web sites are trying to get in on this deal. Again, you assume correctly. When you apply for acceptance to Google Adsense be prepared to stand in a LO-O-O-NG line of people waiting for approval. You may be approved in a matter of days. You may be approved in a matter of weeks. Many weeks. Be patient and let the process work. To make sure you go through the steps correctly I highly recommend using a product called Sense Drill and its included training program. It’s very inexpensive and will lead you through the process step by step, and then show you how to promote your site at no cost. It’s well worth the tiny investment. Click here to get the details.

If you’ve been in the Internet business for any length of time you know you have to pepper your blog articles with keywords and phrases that people are looking for. Use the right keywords and people will find your site. Use keywords no one gives a sh*t about, and you might as well spend your time watching reruns of Andy of Mayberry. As you probably guessed, Google Adsense can help with your keyword usage. Google is the 800-pound gorilla in the Internet search business; you can bet that their ads are going to contain the most searched keywords.

Adsense will place page-appropriate ads on your webpage so you don’t have to be concerned with someone seeing an ad for a Swiffer on your page promoting the sport of Curling. (Why you would promote Curling, I have no idea.) For example, if you have a pet care site, ads related to that topic will be shown. Obscure ads that have nothing to do with your page are not likely to impress your reader or increase your earnings. Google wants to show that it has value so you’ll continue using their services–they will ensure appropriate ads are shown on your site.

Google Adsense is only one example of search engines that offer a Pay per Click money making service. There are others; all you have to do is perform a Google search of Pay per Click services. One you’re sure to find is Yahoo Publisher. It functions in much the same way as Google Adsense and offers a similar style of service. Which one you choose is up to you. If you have more than one site, try both and see which performs best. As with all advertising, you want to perform an A-B test and see which is better. If B turns out to be more profitable, go with that one and then try option C. Compare B to C and go with the one that creates the most profits. Keep doing this until you’re satisfied you’ve found the best option.

Every page you produce should be its own profit center. Treat each site and each page as you would a brick and mortar business. If it’s not profitable, why keep it open? Why put your valuable time into its creation and maintenance, unless you’re just running a vanity site? In which case, why did you just spend five valuable minutes reading this article?

Get serious about your Internet site. Google Adsense is just one way of ensuring that the time you spend in site creation and promotion is profitable. Follow this site for future articles on other ideas to make your web site your own profit center.


Here’s to your success,


Intro to Affiliate Marketing

Today I'm beginning a new series, an introduction to all things related to Affiliate Marketing. As subscribers know, I promote affiliate marketing programs that I find to be useful, well designed, and produced by reputable developers and designers.

But it seems that some don't know what Affiliate Marketing is. Thus this series. Over the next several weeks (at least) I'll publish blog articles on the ins and outs of this profitable business. Your comments, as always, are welcome.


Who doesn’t dream of being his own boss? (His, her, its, them, zee, zir, hesh… For sake of readability and preserving the English language I’ve come to know and love, I use “his” as a general, neutral pronoun. Deal with it or click away.) The lure of a respectable income and flexible work hours and location naturally draws many people. Start-up capital, the risk of failure, and the incredible amount of work involved in starting a business poses more resistance to the dream than most people can overcome.

Enter stage left: the part-time, home-based business. The truth is you can start your home business with no money at all. Do you have a spare room or even a few available square feet in a corner of your house or apartment? Do you have a computer with an internet connection? Do you have a phone? If you have these three things you have the essentials of an office and a lucrative business.

One of the business ideas I strongly suggest is affiliate marketing. As a home-based business requiring no startup capital (assuming you already have the computer and internet connection) this is one of easiest risk-free businesses you can operate. Affiliate marketing will provide you with the opportunity to sell either a product or a service that someone else has created and will support.

For purposes of our discussion here, we’re not talking about drop-shipping businesses, which are technically also affiliate marketing. These require you to market a product that another vendor sells. There are sites where you can find products that are specifically designed for drop shippers. You advertise the product, someone makes a purchase from you (you’ll have to set up a payment processor), then you purchase the product from the vendor and have the product shipped to your buyer by the vendor. Some make a good income from this, but it’s a daily job. You have to be there to accept orders and make the purchases from the vendor. Do you want to take a vacation? You’ll have to hire someone to take over for you in your absence.

You can also set up an Amazon store or work with a similar online business. Now you’re out of the loop on product ordering; you advertise the product with your affiliate link to Amazon. When your prospect clicks on your link, he is directed to Amazon who registers the traffic as coming from you. If your prospect buys the product, you’re then paid a small commission, normally around five percent. The advantage is your customer deals only with Amazon. The disadvantage is that the commission is very small. You need to sell a lot of $19.95 products with a five percent commission to show any real money in your bank account.

For our purposes, marketing software or training programs, normally targeted at businesses who market on the Internet is the more profitable affiliate marketing model.

Normally, a software developer will have a suite of products and services that are available in graduated levels of functionality. The basic product might sell for $19.95, with add-ons that gradually increase the product’s functionality and have gradually increasing price levels. It’s not uncommon for the affiliate marketer to get 50% to 100% of the price of the initial product, or even several products in the suite that the customer purchases.

The marketing process is simple, but it’s not easy. You’ll have a lot to learn, but is any business any different? You’ll need to learn:

  • how to be found by the major Internet search engines,
  • the ins and outs of Search Engine Optimization,
  • how to make the most of every social media site available to you,
  • Google Adsense and Analytics, two tools that will help you generate more income and know exactly what is producing that income,
  • patience—Rome wasn’t built in a day and neither is an affiliate marketing business.

The time is now to get started. As they say, don’t wait until you’re thirsty to dig your well. No matter how secure you feel your job is, things change and they can change quickly. Another well-known proverb is, “don’t put all your eggs in one basket.” If you don’t have more than one source of income, you’re treading on thin ice. If you don’t have at least six months’ worth of expense money in readily-available cash, you're courting disaster. (And hardly anyone in America has that.)

What’s holding you back from starting a part-time home business?

  • It’s not capital—affiliate marketing doesn’t need it.
  • It’s not time—affiliate marketing doesn’t require any more than you can spare, if you’re honest with yourself.

If you're thinking, “But I don't have the knowledge I need to get started. I feel lost,” you're not alone. That's why I initially recommend these programs. They do virtually everything for you. You learn from the best and earn money while you develop your knowledge and expertise.

Click on the links and check 'em out. You won't be disappointed with either or both. (I wasn't.)

If you’re tired of your job and really want to work for yourself then stop making excuses and get to it. Through affiliate marketing you’ll find that having your own business is easier than you thought. All it takes is a little time and a commitment to start, follow through, and succeed. By taking advantage of the countless affiliate marketing programs available, you can vastly improve your financial situation and possibly make enough to make a full time income from part-time work.

Time waits for no man (or woman or any other gender).

Here's to your success,


A Fool and His Money…

…are soon parted.

If you’re considering setting up an Amazon Associate store, please allow me to pass along some expensive (for me) advice. Don’t bother with Azon Authority and ADD Marketing Group. In my defense, I looked for information on the product before buying it but if there is one thing Sean Donahoe is good at, it’s promotion. The internet is full of his marketing disguised as reviews. Don’t be fooled. All the good reviews for his products are from ADD Marketing Group.

Not finding a bad review—my bad, I didn’t put enough diligence into my research—I purchased AzonAuthority, Done For You Power Builder, and AzonAuthority – Advanced Training and Power Bundle for a total of almost $400. I was serious about getting an Amazon store going and was willing to invest the money to do so.

The company offers a 30-day money-back guarantee. Unfortunately, there are problems with the products and I made the mistake of struggling with them 2 days longer than I should have. Don’t go an hour over that limit. I fully understand that they’re in business to make money, but there is also such as thing as ethics. This company doesn’t understand the latter. I contacted them several times through their slow ticketing system; my paper trail made it evident that I couldn't get anything to work over the month I tried.

During my 32 days of struggle I spent countless hours watching the video tutorials, reading the FAQ’s, and looking for any other documentation they might have on their web site to solve my problems. I submitted 7 trouble tickets beginning the first week after purchase and continuing through day 32—the ONLY way of contacting customer support—and received helpful answers to only 2 (two, dos, deux, zwei) of them. Other responses were, “Read the FAQ’s, then get back to us.” I’m currently “between contracts” (unemployed), so I was able to spend several hours per day wrestling with these products. I have been a technical project manager since 1982 and have experience as a web/database application designer. I am not ignorant of the technology in use.

So what’s wrong with Azon Authority? Let me count the ways

  • Support is awful. They are slow and unresponsive. The only way to contact them is through a trouble ticket, which may or may not be answered with anything resembling timeliness.
    The FAQ’s are sorely lacking in information.
    You can join a discussion group to see if other users can answer your questions, but that costs extra.
  • There is no documentation for the product that I could find. The only setup instructions are in video tutorials, which are short on useful, and long on extraneous information. (Do I really need instruction in Photoshop before even getting the basic product to function?)
  • The videos are also poorly produced and unprepared. Sean goes through what might be useful information much too quickly with little regard for explaining how the product works. I watched the videos again and again, stopping, backing up, studying the screen to see if I could figure out what he was doing. But Sean is so unprepared, at one point in video #5 he even states that he forgets what’s on the page being displayed. He asks the viewers to wait a minute while he tries to remember. The he has the gall to state that this product is so powerful—blah blah blah blah blah. This is in a video that is already an hour in length, which is about twice what it should be if he would just stick to the material and present it with some logic.
  • Mr. Donahoe may be good at marketing, but he’s like the Music Man—all sales and no support. The videos demonstrate that Mr. Donahoe doesn’t have enough respect for his paying customers to even produce decent-quality training videos, much less product documentation.
  • The Azon Authority template is extremely “heavy” (programmatically) so esponse time is painfully slow. When I finally gave up on Azon and installed Prosociate response time improved noticeably.
  • As a final note, every time you log into your paid customer home page you get Mr. Donahoe yelling, “Hey there, I forgot to tell you about…” I asked repeatedly in my trouble ticket texts if there might be some way of logging into the company’s site without having to have your finger ready on the “stop” button to avoid the annoying video. Maybe the answer was in the FAQ’s but I couldn’t find it.

My contention is that more than 30 days is required for in-depth learning and evaluation of Azon Authority and the add-on products to determine whether they will function, given the lack of documentation and poor customer service. I wanted the product to work. I was serious about making the most of the product stack, thus my 32 days of trying. I would have continued, and maybe I would have eventually resolved my problems, except for the fact that on day 32 I found someone who recommended a better product, the aforementioned Prosociate, at much lower cost and was able to get my store in a presentable condition in a matter of a few hours with it.

While ADD Marketing Group has no legal obligation to refund my $400, in my most humble opinion they do have a moral and ethical obligation to do so. Their product is poorly documented, heavy, and poorly supported. I have approached them with my justification for a refund, but their answer was an insincere “Sorry, no can do. Thank you for your kind replies, you are greatly appreciated.”

As a staunch free-market capitalist, I feel I have a moral obligation to you, my readers, to let you know the problems I had with their product so that you might not lose your money. We can vote with our dollars. My advice: do not give Sean Donahoe your vote; DO NOT purchase anything from ADD Marketing Group.

Caveat emptor.